Realhair

Brand evolution and styling product range design for internationally renowned hair salon.

Aloof consolidated the salon's communications and created new brand guidelines, refined the existing corporate identity to a more distinct and ownable brand mark, designed packaging for realhair's new styling range, and branded the salon's luxury hairdressing service, real privé.

Brand strategy, logo design, graphics, packaging design, promotional literature, copywriting, brand guardianship, production management